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Category Archives: Social Media
Lessons for marketers from the referendum?
Stepping aside from the politics and fallout from the EU Referendum, it strikes me that there are some interesting lessons for marketers to reflect on in the way that customers and organisations behave: Decisions are based on emotion. When faced … Continue reading
Posted in B2B, Business Impact, Business Model, Digital, Innovation, Internet, Management, Marketing, Social Media, Strategy, Uncategorized, Websites
Tagged b2b, Business Impact, Business Model, Management, marketing, social media, strategy
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Why do some SME’s struggle with Digital ?
I’m often asked by small business owners about digital marketing – what they should be doing and how to do it. Most small businesses start with a passion for their product, their expertise, or sector – not with a passion … Continue reading
Posted in B2B, Business Impact, Business Model, Innovation, Internet, Social Media, Strategy, Twitter, Websites
Tagged b2b, Business Impact, innovation, internet, marketing, social media, strategic planning, twitter
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The death of customer service?
We all know how essential good customer service is. We accept the principle that customer loyalty is a good thing and that loyal customers spend more over time – and that it costs far more to keep a new customer … Continue reading
Posted in B2B, Business Impact, Business Model, CRM, Innovation, Mobile, Sales, Social Media, Uncategorized
Tagged b2b, Business Impact, innovation, mobile, sales, social media
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Your Social Media Plan
I know it’s all complicated, but actually the real trick is just to deliberately allocate some time every week and do something “social”. All you need is a simple plan like this: 1) Blog Write 1 blog a week Share … Continue reading
Posted in LinkedIn, Social Media, Strategic Planning, Twitter
Tagged linkedin, social media, workshops
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Live in their world, go where they go – who?
Your customers, of course. The days of businesses being remote and isolated from customers and producing products which people “consumed” have long since gone. The sheer arrogance of thinking of someone who buys the promise and benefits of your product … Continue reading
Posted in Business Impact, Business Model, CRM, Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
Tagged b2b, Business Impact, Business Model, CRM, marketing, social media, strategy
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Social Media ROI or not?
I read a Forrester report recently which commented that “social tactics are not meaningful sales drivers” following research on ecommerce which showed that less than 1% of sales are driven by social media (0% for Twitter!) . This all boils … Continue reading
Posted in Business Impact, Marketing, Social Media, Strategy, Twitter, Uncategorized
Tagged Business Impact, marketing, social media, strategy, twitter
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So what is digital marketing exactly?..
This may seem a strange question, but I’m increasingly finding that the vision for digital is way too narrow and traditional with the result in most cases businesses are failing to utilise the newer technologies fully. At its simplest “digital” … Continue reading
Posted in Apps, Business Impact, Data, Innovation, Internet, Marketing, Social Media, Websites
Tagged Business Impact, data, marketing, social media, websites
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Manage Relationships with Customers – not CRM….
There was a time when customers were grateful, happy to stand in line to be served, appreciated that they made your life difficult, never complained, accepted that you were the expert, changed their behaviour to match your opening hours and … Continue reading
Posted in Business Impact, CRM, Data, Marketing, Sales, Social Media, Workshops
Tagged Business Impact, CRM, marketing, strategy, workshops
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Time for marketing to get genuine ?
It’s ironic, but every time the marketers gets a new toy (sorry, “tool”!) we set about ways to abuse it and destroy it. Every time we find a technique which allows us to easily and readily engage with an audience, … Continue reading
Posted in Business Impact, Innovation, Marketing, Social Media, Strategy, Websites
Tagged Business Impact, innovation, marketing, social media, strategy, websites
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Tax, CSR and Customer Activism – next?
At the risk of re-opening the corporate tax avoidance debate (other than the obvious fact that our tax rules are not fit for purpose) it occurs to me that there are some interesting new aspects which affect every business today: 1) The customer … Continue reading
Posted in Business Impact, Business Model, CRM, Sales, Social Media, Strategy
Tagged Business Impact, Business Model, social media, strategy
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