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Tag Archives: marketing
Lessons for Marketers from the US Election
Elections give us a unique insight into the way audiences engage with organisations and how they adopt or reject the messages which are created and transmitted. So without getting embroiled in any political debate, I think there are a few lessons … Continue reading
Lessons for marketers from the referendum?
Stepping aside from the politics and fallout from the EU Referendum, it strikes me that there are some interesting lessons for marketers to reflect on in the way that customers and organisations behave: Decisions are based on emotion. When faced … Continue reading
Posted in B2B, Business Impact, Business Model, Digital, Innovation, Internet, Management, Marketing, Social Media, Strategy, Uncategorized, Websites
Tagged b2b, Business Impact, Business Model, Management, marketing, social media, strategy
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Digital Strategy Tips
Digital is now everywhere – few businesses can now operate without technology but success continues to be elusive for many – here are 4 key areas to consider: 1. Have a reason It’s crucial to have a clear purpose or … Continue reading
Posted in Business Model, Digital, Innovation, Internet, Marketing, Strategy
Tagged Business Impact, innovation, internet, marketing, strategy
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Where smaller businesses can win when it comes to marketing?
It’s one of those strange conundrums – marketers in large companies envy the small company marketers freedom and lack of red tape, whilst the small company marketers envy their larger budgets. SMEs’ size and entrepreneurial spirit means that they can … Continue reading
Posted in Business Impact, Business Model, Marketing, Strategic Planning
Tagged Business Impact, innovation, marketing, strategic planning
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How can SME marketers fight with the big boys and win?
Smaller businesses don’t have the resources of big corporations, essentially forcing them to try and really focus their marketing efforts. Narrowing down what service or product to drive forward and what customer base to go after is something that all … Continue reading
Posted in Business Impact, Business Model, Innovation, Marketing, Strategy
Tagged Business Impact, Business Model, marketing
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Why do some SME’s struggle with Digital ?
I’m often asked by small business owners about digital marketing – what they should be doing and how to do it. Most small businesses start with a passion for their product, their expertise, or sector – not with a passion … Continue reading
Posted in B2B, Business Impact, Business Model, Innovation, Internet, Social Media, Strategy, Twitter, Websites
Tagged b2b, Business Impact, innovation, internet, marketing, social media, strategic planning, twitter
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Marketing used to be easy
There was a time when the range of options for marketers was quite limited – you could advertise, attend events, get a bit of PR, maybe some Point of Sale material, direct mail and phone. Then wait several months, conduct … Continue reading
Posted in Data, Innovation, Internet, Marketing, Mobile
Tagged Business Impact, CRM, data, innovation, internet, marketing
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Live in their world, go where they go – who?
Your customers, of course. The days of businesses being remote and isolated from customers and producing products which people “consumed” have long since gone. The sheer arrogance of thinking of someone who buys the promise and benefits of your product … Continue reading
Posted in Business Impact, Business Model, CRM, Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
Tagged b2b, Business Impact, Business Model, CRM, marketing, social media, strategy
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Social Media ROI or not?
I read a Forrester report recently which commented that “social tactics are not meaningful sales drivers” following research on ecommerce which showed that less than 1% of sales are driven by social media (0% for Twitter!) . This all boils … Continue reading
Posted in Business Impact, Marketing, Social Media, Strategy, Twitter, Uncategorized
Tagged Business Impact, marketing, social media, strategy, twitter
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80% of success is showing up … or is it?
Originally posted on businessimpactsolutions:
Stephen Dann It is often quoted that many sales leads are wasted by not being adequately followed up, not followed up fast enough, frequently enough, or even at all. Marketing teams frequently complain that they create…
businessimpactsolutions 