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Author Archives: Business Impact Solutions
Are KPIs really useful anymore?
I’ve always liked the concept of KPIs, the idea that every role or team can be focussed on the core levers which drive a business like some efficient well-oiled machine with everyone working on their key drivers. But I’m not … Continue reading
How big a sales team do you need?
My client was excitedly sharing his growth plans : 100% over 3 years. I love businesses with ambition and spend much of my time working with them to ensure that their ambition is achieved. This day was no exception. We … Continue reading
Posted in B2B, Management, Marketing, Sales, Uncategorized
Tagged b2b, Management, sales
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Lessons for Marketers from the US Election
Elections give us a unique insight into the way audiences engage with organisations and how they adopt or reject the messages which are created and transmitted. So without getting embroiled in any political debate, I think there are a few lessons … Continue reading
10 Key Barriers to Growth
So what’s holding you back? Yes, I know there’s all the practical aspects of your business like funding, customers, people and resources, but what about you ….? Here are 10 areas which consistently stifle success: 1) Not … Continue reading
Lessons for marketers from the referendum?
Stepping aside from the politics and fallout from the EU Referendum, it strikes me that there are some interesting lessons for marketers to reflect on in the way that customers and organisations behave: Decisions are based on emotion. When faced … Continue reading
Posted in B2B, Business Impact, Business Model, Digital, Innovation, Internet, Management, Marketing, Social Media, Strategy, Uncategorized, Websites
Tagged b2b, Business Impact, Business Model, Management, marketing, social media, strategy
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What’s my hourly rate? What’s yours?
Originally posted on Chris Croft's Personal Blog:
The Real cost of Doing Business I would charge £1200 to come to you in Manchester for a day and run a training course. Is that an excessive hourly rate? For an…
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200 days to go
So its the start of another New Year – lots of resolutions made, very few will be kept but good intentions all the same. Business resolutions are sometimes harder to define but easier to keep especially if they are well … Continue reading
Posted in B2B, Business Impact, Management, Sales
Tagged b2b, Business Impact, Management, precious asset, strategic planning, strategy
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Back to the future – the view from 2017
Here’s a really powerful way to understand the business challenges ahead for 2016: Just imagine that it is actually January 2017 ……… Now write your review of 2016. What will you have achieved in 2016, What will have happened? … Continue reading
Posted in B2B, Business Impact, Business Model, Management, Strategic Planning
Tagged b2b, Business Impact, Management, strategic planning, strategy
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Where the time goes …
Here’s the challenge – you have too much to do (yes, you and everyone else!), how can you get all the essential things done so you can move forward. Try some of these: 1) 3D rule Do it, Dump … Continue reading
Digital Strategy Tips
Digital is now everywhere – few businesses can now operate without technology but success continues to be elusive for many – here are 4 key areas to consider: 1. Have a reason It’s crucial to have a clear purpose or … Continue reading
Posted in Business Model, Digital, Innovation, Internet, Marketing, Strategy
Tagged Business Impact, innovation, internet, marketing, strategy
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