LinkedIn has rapidly become a major tool to help businesses develop new contacts and opportunities, yet many people struggle to get beyond the basics.
Our in-house workshops take you through the basics of setting up your LinkedIn profile and show you how to develop your business network online. During the workshop we demonstrate the practical range of tools and applications in LinkedIn and discuss how LinkedIn fits in with all the other social and business networking tools available.
I have been an avid user of LinkedIn since it’s inception nearly 10 years ago and have run many public and in company workshops showing how to use LinkedIn to build a substantial contact network and develop new business.
As more tools and applications are added into the LinkedIn platform it is edging ever closer to becoming the ultimate CRM system and is now an essential element for any B2B marketing strategy.
Workshop Outline:
- Introduction and benefits of LinkedIn – what it is, how it works, what it can do for you.
- Creating your profile – what to include, what to leave out to be professional & credible
- Building your network – making contacts, invitations and introductions
- Using Applications – Events, Answers, Reading List, Blogs, Slideshare, Polls
- Using LinkedIn Tools – Outlook Toolbar, Browser & email Signature
- Groups – which groups to join, how to participate and manage a group
- Company profiles – setting up, getting recommendations
- Status Updates – maintaining visibility without irritating your contacts
- Networking – principles of networking effectively online
- Action Plan – quality not quantity
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