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Tag Archives: CRM
What happens when it all goes wrong?
Your biggest, cornerstone client is suddenly unhappy – after years of positive collaboration something has gone wrong. To make it worse, it’s not your fault – the failure is clearly at their end, but in times of pressure it’s easier … Continue reading
Posted in B2B, Business Impact, CRM, Strategic Planning, Strategy
Tagged b2b, Business Impact, CRM, strategic planning, strategy
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Marketing used to be easy
There was a time when the range of options for marketers was quite limited – you could advertise, attend events, get a bit of PR, maybe some Point of Sale material, direct mail and phone. Then wait several months, conduct … Continue reading
Posted in Data, Innovation, Internet, Marketing, Mobile
Tagged Business Impact, CRM, data, innovation, internet, marketing
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Live in their world, go where they go – who?
Your customers, of course. The days of businesses being remote and isolated from customers and producing products which people “consumed” have long since gone. The sheer arrogance of thinking of someone who buys the promise and benefits of your product … Continue reading
Posted in Business Impact, Business Model, CRM, Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
Tagged b2b, Business Impact, Business Model, CRM, marketing, social media, strategy
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It’s happened again …….
You may recall a previous blog I wrote highlighting how poor businesses can be in following up leads – well, here’s another example. We are currently working with a client who wants to reduce the cost per lead – to … Continue reading
80% of success is showing up … or is it?
Originally posted on businessimpactsolutions:
Stephen Dann It is often quoted that many sales leads are wasted by not being adequately followed up, not followed up fast enough, frequently enough, or even at all. Marketing teams frequently complain that they create…
Why speed really matters with sales leads …..
Leads followed up after more than 1 hour are 800% less likely to convert to a sale. Yes, 8 times less likely! So why are customers so responsive to the call back within 1 hour? 1) Its impressive – clearly a business which is … Continue reading
Manage Relationships with Customers – not CRM….
There was a time when customers were grateful, happy to stand in line to be served, appreciated that they made your life difficult, never complained, accepted that you were the expert, changed their behaviour to match your opening hours and … Continue reading
Posted in Business Impact, CRM, Data, Marketing, Sales, Social Media, Workshops
Tagged Business Impact, CRM, marketing, strategy, workshops
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Data – just the tip of the iceberg ..?
Is there anyone who doesn’t recognise that data quality is a fundamental requirement in any business? At its very simplest getting addresses incorrect, names wrong or having duplicates is inefficient, wasteful and irritating to customers. So why isn’t it top of every … Continue reading
The CRM Lifecycle
There are many stages in managing relationships with customers but too often organisations do not map out the whole process fully. Broadly, there are 3 phases: 1) Pre-purchase (Customer acquisition) – Awareness – Interest – Engagement – Consideration – Purchase … Continue reading
Posted in B2B, Business Impact, CRM, Marketing, Sales, Strategy
Tagged b2b, Business Impact, CRM, marketing, sales
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Just how receptive is your “social” audience?
I heard an interesting debate recently about why some search and social platforms generate better conversion to sales than others. The answer is simply that customers have different intentions and purposes in mind and are therefore more or less receptive to … Continue reading
Posted in B2B, Business Impact, CRM, Data, Internet, Marketing, Sales, Social Media, Strategy
Tagged b2b, Business Impact, CRM, data, social media, strategy
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