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Tag Archives: data
Marketing used to be easy
There was a time when the range of options for marketers was quite limited – you could advertise, attend events, get a bit of PR, maybe some Point of Sale material, direct mail and phone. Then wait several months, conduct … Continue reading
Posted in Data, Innovation, Internet, Marketing, Mobile
Tagged Business Impact, CRM, data, innovation, internet, marketing
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So what is digital marketing exactly?..
This may seem a strange question, but I’m increasingly finding that the vision for digital is way too narrow and traditional with the result in most cases businesses are failing to utilise the newer technologies fully. At its simplest “digital” … Continue reading
Posted in Apps, Business Impact, Data, Innovation, Internet, Marketing, Social Media, Websites
Tagged Business Impact, data, marketing, social media, websites
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Data – just the tip of the iceberg ..?
Is there anyone who doesn’t recognise that data quality is a fundamental requirement in any business? At its very simplest getting addresses incorrect, names wrong or having duplicates is inefficient, wasteful and irritating to customers. So why isn’t it top of every … Continue reading
Just how receptive is your “social” audience?
I heard an interesting debate recently about why some search and social platforms generate better conversion to sales than others. The answer is simply that customers have different intentions and purposes in mind and are therefore more or less receptive to … Continue reading
Posted in B2B, Business Impact, CRM, Data, Internet, Marketing, Sales, Social Media, Strategy
Tagged b2b, Business Impact, CRM, data, social media, strategy
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Single Customer View – dream or nightmare?
Last week one of our mobile phones died – unfortunately 9 months before the end of a 2 year contract. A quick visit to the O2 store informed me that the only option was to buy a new one (£450) … Continue reading
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